# identity.md

## Organization Overview
- **Company Name:** Pepper Home
- **Mission:** To provide high-quality custom curtains, roman shades, furniture, and decor, sustainably made in the U.S. using globally sourced materials, delivered efficiently, and empowering customers to create a space that feels uniquely theirs.
- **Company Structure and Legal Entity:** Details forthcoming.
- **Founded Date and Location:** Founded by two friends, Kelsey and Erin, inspired by their West Village rentals. Date details forthcoming.
- **Size and Scale:** Details forthcoming.

## Leadership & Team
- **Key Leadership Profiles and Roles:**
    - Kelsey (Co-Founder)
    - Erin (Co-Founder)
- **Team Structure and Departments:** Details forthcoming.
- **Company Culture and Values:** Dedicated to personalization, quality, and sustainability, enabling customers to create spaces that truly reflect their individuality with efficiently delivered custom designs.

## Operations & Structure
- **Business Model and Operational Approach:** Operates as a direct-to-consumer brand offering custom curtains, roman shades, furniture, and decor. Products are sustainably made in the U.S. using globally sourced materials, with a focus on timely delivery.
- **Location(s) and Geographic Presence:** Products are sustainably made in the U.S.
- **Key Partnerships and Affiliations:** Details forthcoming.